...Aleida Guevara

Aleida Guevara was the first born of Ernesto “Che” Guevara’s seven children. The Argentine-born revolutionary fought in Cuba and the Congo before dying in Bolivia in 1967 at the age of 39. Aleida has grown up with an iconic father whose face is the most branded in history.

If my father were alive today, he would be fighting somewhere, in Bolivia, Brazil or Argentina and I would probably be an angry daughter.

For a people to be free, it needs to be educated. But it’s not easy. Through slavery, feudalism to capitalism, a person’s worth has been calculated according to the money he has. In Cuba we want a different society, where a person’s worth is calculated in what he does for another human being.

Hugo Chavez (the Venezuelan President) doesn’t call himself a Socialist because that word terrifies people in Latin America. All the same, he is trying to use the country’s resources to guarantee education, health and social security. These guarantees are important, not what a society is called.

The last time I saw my father he was in disguise, because he was in Cuba training to lead the Bolivian revolution in secret. We were told “you’re going to see a friend of your dad’s”. But when I got to the house, I sat next to this man and refused to move. “This is my place,”I said. I didn’t know it was my dad and yet he was able to transmit that feeling of love. He was a man who knew how to give love.

If my father had stayed in Cuba, he’d be very close to the Cuban people trying to help them in the economic process and to look for new ways to keep improving society.

Che on a T-shirt is OK when university students or young workers use it, but when it’s on beer bottles, or vodka bottles, that’s ridiculous.

Rich countries think we are half-naked Indians. They come and give us lessons on how to manage our affairs, manage our problems.  Who do they think they are? Honestly, it’s a total lack of respect for our people.

Indigenous peoples are the soul the keeps our continent strong. They have kept their own cultures through five hundred years of repression. Now the indigenous movements are resurging, when .

The US has to learn to respect thy neighbour, and the decisions that the Cuban people have taken. We’ve found a different way. So the very least we should be showed is respect.

I believe in…solidarity

I sickened by…brands who exploit my father to market a product for profit.