Cazzu
Making a name with with anthems of female empowerment and promoted the country's Latin Trap scene with fellow Argentine artists like Khea and and Duki on the single Loca. She also gained popularity with the hit song Toda ft Rauw Alejandro.
L Gante
This boy del barrio rose to fame in 2021 following the release of his collaboration with Papu DJ, "L-Gante Rkt", which topped the Argentine Billboard Hot 100 chart. One of the pioneers of 'RKT', a genre mixing Cumbia Villera sounds and Reggaeton beats. Emerging from the working class suburbs of Buenos Aires, he amassed a crazy organic following on social media.
Maria Becerra
María Becerra’s easy-going personality and versatile style of singing has made her a go-to collaborator in the Latin industry. She’s known for standout guest verses on songs with the likes of J Balvin, Camila Cabello, Natti Natasha, among others.
Trueno
Son of one of the pioneers of Argentine hip hop, Trueno is a gifted and well-trained rapper and lyricist who has developed his own style. His album “Mamichula” received more than 240 millions views
Khea
Born in Virreyes, San Fernando, Buenos Airea Khea rose to prominence with the song Loc with Cazzu and Duki and kt gained a crazy 400 million views on YouTube. Even Bad Bunny jumped on the remix, whih boosted popularity even further. By 2020, he had become Argentina's most-listened-to artist, with 10 million monthly Spotify listeners.
Duki
With his unique vocals Duki first gained attention for his appearances in the Argentine competition show "El Quinto Escalón," which he won. He was able to pursue a musical career as a result of his victory. At the 21st Latin Grammy Awards, his song "Goteo" was nominated for Best Rap/Hip Hop Song. In 2020, he featured in the single "Hablamos Mañana" from Bad Bunny's album YHLQMDLG, which was nominated for Best Urban Fusion/Performance at the Latin Grammys.
Tiago PZK
Another artist who emerged from the local rap battles in and around Buenos Aires in 2019, Tiago PZK caught the eye of Phil Rodriguez, one of Latin America's biggest indie promoters, managers and owner of Grand Move Records label. Snapped up by Warner this year, he is now the artist with the most number-one singles on the Billboard Argentina Hot 100 chart, including Además de Mí, No Me Conocen and Salimo de Noche.
Nicky Nicole
This Rosario born singer rose to prominence with singles such as Mamichula which saw her became the first female Argentine urban artist to top the Argentina Hot 100 chart. Her recent appearance on NPR’s Tiny Desk presenting some songs as a preview of her second album "Part of Me" garnered 15 million views.
Zaramay
A versatile rapper that jumps on an array of genres like Reggaeton and Trap, being one of the first Argentine artists to bring trap in 2012/2014. He is mostly recognized for the raw content of his music and the harsh reality prtrayed in his lyrics, telling a story of what is lived day to day on the street, he is hot on the scene because of his lyricism and story telling technique he brings to his music.
Nathy Peluso
Old soul, 90s style Hip-Hop and modern Trap, all shaped by the band of an Argentine alternative-rock legend? This Argentine-born, Spanish-raised lass is fast catching up the likes of Rosalia with her alternative urban sound and stage charisma. Already a 7x LatinGRAMMYs nominee, her collab with C.Tangana on the bachata hit Ateo, her salsa anthem ‘MAFIOSA’ and her curvy sexy versatility is charming fans all over the world.
Paulo Londra
Paolo rose to prominence with hit songs such as Tal Vez, Adan Y Eva and Solo Pienso En Ti. In the midst of industry excitement Paulo was featured on Ed Sheeran's collaboration project, performing on the song "Nothing on You" with London rapper Dave. The same year, Londra collaborated with rapper and producer A Boogie wit da Hoodie on the song "Party."
Tini
Of ALL the Argentine artists trending right Tini was voted as the person audiences most wanted to watch the World Cup final with. No comment. Other than, of all the artists she is arguably ’the product’, having begun her career by appearing on the Argentine children's television series Patito Feo (2007). She rose to prominence for her lead role as Violetta Castillo in the Disney Channel Latin America original telenovela, Violetta (2012–2015), and afterwards portrayed the same character in the series' sequel film Tini: The Movie. But…she can sing and is very very popular
The master of them all ...
Bizarrap
Put simply, without Bizarrap it's questionable that any of the above would be reaching the numbers they reach. Real name Gonzalo Juliàn Conde, this producer and DJ is the driving force behind the evergrowing BZRP Music Sessions and the Freestyle Sessions, a YouTube platform where he invited Argentine artists to perform. With over 11 million monthly Spotify listeners, Bizarrap became the most listened to Argentine producer in the world, breaking into the top 200 most listened to artists in the world. Now everyone wants to be on his platform, even Shakira doesn't miss a trick...On BZRP's most recent Session 53 ‘Out of your league’, mocking ex Gerard Piqué broke the record of YouTube most viewed video in 24 hours by racking up 63m views in a day, Wowza!
Check out our feature: From Rock to Reggaeton - Argentina's Revolutionary Road
