Top 10 Female Reggaeton Artists

We may have come a long way since the days of overt misogyny in Urban Latin Music, but the industry is still dominated by men and their narrative. 2019, however, was a big year for breakthrough female artists who continue to rise in 2020. Always recognising the work of trailblazer Ivy Queen, whose 2003 anthem 'Yo Quiero Bailar, 'La Diva', “La Caballota,” crowned her the undisputed “Queen of Reggaeton”, here is a list of 10 fast rising artists championing female empowerment in the Urban Latin scene.
by Carolina Ciro
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Karol G

Hailed by many as the new queen of reggaeton, Carolina Giraldo better known by her stage name as Karol G, has been making a name for herself for over a decade. Born in The City of Eternal Spring, Medellin, this singer and songwriter started her musical journey when she participated as a child (at the age of seven) on the Colombian version of X-Factor. But It wasn’t until 2012, when she debuted next to fellow reggaeton singer Reykon “El Líder" with the single 301 that she started to gain widespread success. Although her career has said to have made a breakthrough in the rest of Latin America when she collaborated with Puerto Rican artist Bad Bunny on Ahora Me Llama, last year she rocketed global charts with the anglo-latin collaboration Tusa featuring female rapper Nicki Minaj.  Her latest single Follow, which features Puerto Rican trapstar and boyfriend Anuel AA was released last week and already has over 23 million views on Youtube. Some of her previous collaborations include with stars like Nicky Jam, Daddy Yankee, J Balvin, Cosculluela & Ozuna.

 

Natti Natasha

This 33-year-old dominican bombshell, Natalia Alexandra Gutierrez rose to fame when she decided to move to the Bronx at the age of 18 to pursue her musical career. There she met the King of Kings, Don Omar who signed her to his record label Orfanato Music Group and in 2010, they released Hold Ya(Remix) with Gyptian and Don Omar, followed by the single Dutty Love the following year.  She has also collaborated with Bad Bunny, R.K.M & Ken-Y, Farruko, and Cosculluela. In 2017, the “Big Boss” Daddy Yankee released the song Otra Cosa featuring Natasha, but it was her single Criminal, with Ozuna, which became her first global hit as the most watched music video of 2017, reaching the top five of the Billboard Hot Latin Songs chart. In April 2018, she teamed up with fellow female artist Becky G on Sin Pijama, and surprise surprise, the video became the most watched female song of the year, peaking at number three on the Hot Latin Songs chart. Check out her latest single with latin boy-band CNCO:

 

Becky G

Rebbeca Marie Gomez, aka Becky G, is a Mexican-American singer, songwriter and actress. She was first talent-spotted by famous producer Dr. Luke in 2011, when posting popular song covers online. With a multifaceted career at the age of 23, some of her achievements include two #1 hits on the Billboard Latin Airplay Charts with her reggaeton singles Mayores ft. Bad Bunny and Sin Pijama ft. Natti Natasha, as well as starring roles in Power Rangers film and guest-starring in the Fox TV series Empire. Speaking of girl power, she is the second female artist to have the most top ten hits, after Shakira.  Signed to RCA/Sony Music Latin, she has toured alongside stars such as Katy Perry, Demi Lovato, J Balvin, Fifth Harmony and Jason Derulo. Her list of collaborations with urban artists include Pitbull, Daddy Yankee, Yandel, CNCO, among others.

 

Farina

La nena fina, Farina Pao Paucar franco better known as Farina, is a Colombian reggaeton singer of Peruvian and Chinese descent. She was one of the first woman to make reggaetón music in Colombia and one of the pioneers of the genre in the country. Just like fellow reggaetonera Karol G, she participated in the talent show X Factor (Colombia) in 2005. Although she won 3rd place, the following year she released her first album Yo Soy Farina which was a mixture of dancehall and R&B. She was off the radar for a few years before making a comeback as an actress in 2011. Since then she has been working relentlessly and collaborated with artists such as Colombian duo Rayo y Toby, Ñengo Flow, Bryant Myers, J Alvarez, Maluma amongst others.

 

Rosalía

La Rosalia! She doesn’t need much introducing these days. This 26-year old spanish singer and songwriter has been paving a way for fellow spanish female artists in the urban industry. Fusing contemporary Flamenco with latin hip-hop, she has received international recognition after several collabs including with artists such as J Balvin, Ozuna, Travis Scott, and more. She has already won five Latin Grammy Awards and a Grammy award. With her exuberant nails and streetwear style, her message is clear: It’s all about Female power!

 

Cazzu

This Argentine trapper/singer/composer, started off singing cumbia and then rock before moving onto the urban scene. Although she still preserves the goth-punk-emo look, Cazzu (aka Julieta Cazzucheli) gained popularity in the latin trap music scene after the release of Loca, featuring fellow Argentine trap singers Khea and Duki. The song became even more popular after Bad Bunny jumped on the remix. Since then she has been dubbed the “Queen of Argentinian trap” and collaborated with other modern reggaeton trap artists such as Maikel Delacalle, Alex Rose, Dalex, Lenny Tavarez & Rauw Alejandro.

 

Anitta

Described often as a “sex symbol”, this brazilian beauty Larissa de Macedo Machado who goes by the stage name of Anitta, has been entertaining the world with her voice since the age of eight. Born in Rio de Janeiro, the 27-year-old rose to national fame in 2013, with her funk carioca and dance-pop. Her crossover to reggaeton commenced when she met the Colombian superstar J Balvin, who featured her on the remix of his song Ginza (2016). Her second collaboration with J Balvin, Downtown became such an international success that it made the list of the 50 most executed songs in the world, entering the "Top 50 Global". She has also collaborated with other reggaeton artists such as Maluma, Ozuna, Natti Natasha, and more. Her advocacy for female empowerment and owning her sexuality, along with her large LGBTQ folllowing, ranked her as the 15th most influential artist of the world in the social networks (Social 50 ranking of the North American Billboard 2017).

 

Paloma Mami

Born in Manhattan, NY (1999) to Chilean parents, Paloma Castillo aka Paloma Mami rocketed to fame when she participated in the Chilean talent show Rojo, El Color del talento in 2018. The Chilean-American singer then released her first single Not Steady and later on that year she was signed by Sony Music Latin, becoming the first Chilean artist to sign to a major international record label.
 Last year her collaboration with spanish rapper C. Tangana No Te Di Besar saw her reach over 25 million views on Youtube. With a powerful yet delicate voice, her music is a fusion of Latin Urban, R&B, and Trap / Soul. "My music is a more elegant, urban style, without references to drugs and sex. It’s smooth and sophisticated but with a strong impact, as you can see in the video. And that’s the image I intend to project throughout my career.”

 

Bad Gyal

She’s the new promising star of Spain (and of a new hybrid of dancehall). Alba Farelo known professionally as Bad Gyal, was born in Catalonia in 1997. This Catalan singer and songwriter gained popularity when she released her reinterpretation of Rihanna’s famous hit Work, Pai in april 2016. Mixing her native Catalan with Spanish and English, her music interlaces dancehall, reggaeton and trap.

 

Lola Indigo

Born in Madrid (1992), Miriam Doblas Muñoz, better known by her stage name as Lola Indigo, is a Spanish singer and dancer. Her journey to stardom began as a dancing teacher and in 2010 she took part in the spanish talent show Fama Revolution. After, she appeared as a backup dancer for A-star artists such as Chris Brown, Enrique Iglesias, including others. But she became a national celebrity when she participated and won sixteenth place in the Spanish talent competition Operación Triunfo (2017). The following year she formed a supergroup (her and four dancers) which would sing and dance trap, reggaeton and funk. And a few months later she embarked on her solo career. Since then some of her collaborations include with fellow spanish artist Mala Rodriguez, Joey Montana, Charly Black. Her latest single to be released features Colombian rapper  Lalo El Bratt and Puerto Rican reggaetonero Rauw Alejandro.

 Tell us your choice of rising female reggaeton artists!

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