On April 20th 2023, Adidas invited LatinoLife to it's London Flagship store in Oxford Street. For the first time ever a major sports brand is celebrating the new musical genre that represents homegrown Latin London – fusing reggaetón, drill, grime, dancehall and much more - in a collaboration between Adidas and the UK’s first and only Urban Latin label. A unique event of music and style the Latino way with performances from Angelo Flow , Dukus, J Dogg, A Nahomy, Yvli and DJ/Producer C Fuego - the hottest artists emerging from our scene. For the occasion Adidas also produced a limited edition T-shirt.