One of the most important male vocalist of Colombian music, from the Caribbean coast of Colombia, Joe Arroyo was a real Titan of Salsa. He brought the flavour of Africa to the forefront in Colombian music; a showman and sonero, he had it all. Joe Arroyo's sound was so unique that it had its very own name 'Joe Son'. The salsa world mourned at the news of his untimely death 11 years ago at the age of 55, but his music lives on and attracts punters to the dance floors on the very first beat.