Having been born and raised in Croydon, just like the organiser of "The Endz" festival, and having such a seismic passion for Latin music, I was so happy to see that J Balvin was scheduled to perform in the 'capital of South London'. I purchased my ticket way back in January and grew more excited as each day drew closer. I'm happy to say that J Balvin certainly didn't disappoint.
He came onto stage with all the personality, creativity, flair and colour that you'd expect and more. The colour on stage reflected the muticultural vibe in the crowd, where Nigeria, Colombia and Jamaica were the order of the day - a real tropical mix that the organiser of The Endz aimed to create. Boy was it colorful and packed.
From the first song to the last, the Reggaeton master from Medellin showcased his array of musical talents and got the whole crowd shaking to his every beat. The sun was shining and Mr Balvin put on a performance to remember, but also befitting of the finale that was to follow with the legendary Damain Marley. J Balvin's "Mi Gente" savoured every second of his 45 minute set. I was quite far from the stage and people of all cultures around me were moving to every sound of his beat. Senor Balvin certainly knows how to entertain.
Seeing the Latin connection in "My Endz" show how far and how quickly the Reggaeton scene is growing in London and to see J Balvin share an event with the great De La Soul, New kids on the block Burna Boy & Whizzkid, and the legends of Hip Hop (Nas) & Reggae (Damian Marley), shows how progressive Reggaeton is now becoming as a global/cultural entity.
